20 August, 2011

brazen sms charging

Its fairly obvious for anyone who thinks about it for a while that SMS is appalling bad value per-byte compared to IP or voice over the same system.

But Orange UK really made me laugh/cry with the brazen way in which they juxtaposed two menu options to make it so clear:

To buy 50 UK SMSes valid for a day for 1 pound, press 1.
 To buy 50 Mb of data valid for a day for 1 pound, press 2.

Yes, 1 UK SMS == 1 Mb of internet data.


1 comment:

  1. maybe they wrap the 140 character sms in an enormous header? sms-over-ipx-over-tcp-over-atm-over-gsm-over... i ran out of realistic protocols...